Graphic design in the optics of semiotics and understanding sociology

Abstract: 
The article analyzes the features of graphic design as a special form endowed with its own abstract interpretation and inner meaning. From this point of view, structuralism and understanding sociology allows the researcher to understand not only what is the specificity of semiotics or a communication act between the author of a graphic symbol and the bearer of this symbol, but also enables the researcher to understand how the sign is able to influence certain actions of the bearers of symbols. This article discusses the approaches by which graphic design can be studied, and how it can be interpreted based on the structural elements of a graphic symbol, by superimposing structuralism and understanding sociology.

Keywords:

doi: 

10.25990/socinstras.pss-19.k3c3-4h79

For citation: Potapov D.A. Graphic design in the optics of semiotics and understanding sociology. St. Petersburg Sociology Today. 2023. N. 19. P. 49-59. DOI:10.25990/socinstras.pss-19.k3c3-4h79

edn: 
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