Retreatism in a consumer society

The subject of the article is retreatism as a conscious change of way of living, motivated by “escape” from the norms and values of the modern consumption society. Based on analysis of cases, examined concrete steps of changing way of living and everyday practices (in the context of basic norms, values and way of living in a consumer society). Raised the question of “norm / deviation” of retreatism as a life strategy.

For citation: Yakovleva A.A. Retreatism in a consumer society. St. Petersburg Sociology Today. 2011. N. 3. P. 215-235.