Studying human values of social groups: relationship between method and result

The article describes the problem of searching of a relevant method for studying human values of social groups. Detailed classification of techniques on measurement of values is resulted. Results of the most popular researches of values in a context of techniques used in them are considered. Features and advantages of the reflective technique distinguishing studying of individual and group values, revealing specificity of a package of values of different groups are reguIarIy presented.