Problems of country life quality in middle Russia (the experience of look through Internet)

Based on qualitative methodology and data on country life available through the Internet, this article deals with the social factors determining life quality and potential of Russian village to reproduce itself. There are the alternative approaches to development, which differ by their conceptual/valual background, that have its supporters in different power structures. This is the source of numerous conflicts in everyday life. At the same time these approaches are deter¬mining not only the future of Russian village, but also the viability of all country as well.