Student youth gender ideals (1999—2014)

The article describes different aspects on gender ideals transformation among student youth. Based on research results from 1999, 2007 and 2014, the paper demonstrates that from 1999 to 2007 the vector of changes was directed towards the development of egalitarianism with a slight fall in the value of traditional features. During the second analyzed period (2007-2014) the trajectory of these transformations became fundamentally different — there is a “reverse wave” of movement towards a fall in the attractiveness of the modern egalitarian ideal with the consistently high or even more increasing value of traditional features. The revealed processes of retraditionalization firstly concern the ideal of a woman. Moreover, the young women’s views change more than the men’s in the direction of traditionalism. Based on the indicators proposed by the author, it was found that the degree of coherence of gender ideals in the eyes of student youth has increased by 2014 and is at a high level.