Environmental Problems in the Russian Environmental Communities in Live Journal

The article is dedicated to the Russian blogosphere as a public space where people concerned about environmental problems, can without restriction to discuss various environmental issues. The article says about the ecological communities of one of the largest Russian blog hosting — “LiveJournal”. The author considers blogs as alternative media in relation to traditional media (press, radio, TV). Blogosphere in the opinion of the author is an important resource for the environmental movement in Russia. ln this regard, the article focuses on the use of the blogosphere to mobilize readers on critical environmental problems. This paper presents a portrait of a blogger, a member of the analyzed communities. The article presents the results of the content-analysis of posts of two communities “LiveJournal” for three years are presented (environmental issues discussed in the communities, use of posts of communities for mobilization of readers, etc.).